Alchemy CoBuild

HYBRID CONFERENCE
NEW YORK, NY

THE BRIEF

Blockchain infrastructure unicorn Alchemy needed a trusted partner to build their very first conference from the ground up as a live New York City event and a global live stream.

Lacking the internal experience and operational infrastructure to pull off a large-scale industry program alone, they brought our team on board to design, launch, and execute the entire experience.

What We
Set Out To Do

01

Successfully launched Alchemy's first-ever conference

02

Extend reach beyond attendees through a global livestream

03

Position Alchemy as a credible leader within the blockchain ecosystem

04

Deliver a professionally produced event without requiring Alchemy to build an internal events team

THE CHALLENGE

It was Alchemy's first conference, meaning limited prior event playbooks and experience

Needed to execute both a physical event and a digital event simultaneously

Required coordination of multiple vendors, budgets, logistics, AV, and technical production

Our Strategy & Execution

We provided full end-to-end production, strategy, and programming advisory, managing all vendors, budget, simultaneously streaming the event live across YouTube, X, and Alchemy's website.

CAPABILITIES

Strategy

Programming

Production

Live Stream

Vendor Management

Budget & Logistics

THE OUTCOME

Success for this inaugural launch meant building a seamless, high-stakes environment from scratch. We delivered eight core programming sessions to 150 in-person industry leaders in New York, while broadcasting live to a global audience across three major platforms. Beyond the flawless execution of the day, the project gave Alchemy a repeatable event blueprint and a lasting brand footprint within the blockchain community.