Defining LinkedIn News’ Thought Leadership in Davos

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Written By Joseph Axiak

LinkedIn News engaged us to define its presence at the World Economic Forum in Davos and establish a clear strategy for how the brand could meaningfully participate in one of the world’s most influential gatherings of business and global leaders. The mandate extended beyond simply showing up: we needed to determine where LinkedIn News could add value, how it should engage, and how its editorial programming could reinforce its position as a destination for timely, relevant thought leadership.

Joseph Axiak

My personal experience with web design started when I wanted to create a website for my band in 2015. I immediately fell in love with the process and started offering the service for free to my friends and peers. I eventually got a job as a Squarespace Developer with Superside, a global design company employing hundres of remote workers worldwide. This allowed me to work with a wide variety of clients with different needs and expectations. This allowed me to develop my skills creating custom content with HTML, CSS and more recently, JS and JQuery. Now a freelancer, I focus on building relationships with clients, delivering fully customized websites for a wide variety of sectors.

https://josephaxiak.com
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